Building a client base is an ever-present challenge for interpreters. Whether you’re just starting out or having been in the business for years, you always need to be on the lookout for new opportunities. Fortunately, there are several ways to market yourself as the right person for the job. Sometimes a well-crafted resume is enough, but sometimes you need to get a little more creative. Below are five ways to get more interpreting clients—from traditional methods that still work to outside-of-the-box ideas.
Highlight Your Area(s) of Specialization
Language and interpreting skills are only half of the equation when it comes to getting hired. Potential clients also need someone who understands their industry and has the required credentials. Getting certified in your field is one the best ways to do just that. In some industries, such as healthcare and legal, you may need a state or national certification to qualify for most jobs. If your area of specialization doesn’t have a certification program, highlight your professional training, any continuing education courses, and/or membership in industry-related organizations.
Build Your Remote Interpreting Skills
Remote interpreting is quickly becoming the norm in healthcare, business, and even legal settings. Yet it poses some unique challenges that onsite interpreters don’t face. From more difficulty building a rapport between participants to trouble with technology, it takes some adjusting to make the switch. However, with a little practice you can improve your remote interpreting skills. If you already have experience, be sure to highlight that when you market yourself to potential clients.
Network, Network, Network
As with any field, people prefer to work with someone they know and trust. While COVID-19 has made it more difficult to make new connections, virtual events and conferences are still great ways to find new clients. By attending virtually, you’ll also keep up with industry trends, learn about the latest technology, and even earn continuing education credits.
Film a Video Introduction
If you really want to stand out from the competition, film a short video introduction to send to potential clients. This lets you showoff your professionalism—and language skills—in a more personable way. Potential clients will get a better feel for who you are beyond your resume. If you have a website, be sure to upload it there as well.
Use an Online Interpretation Platform
As an independent contractor, you’re responsible prospecting, scheduling, and tracking your finances. Staying organized is of the utmost importance if you wan to succeed. And here’s where the right software can help. Built with interpreters in mind, Boostlingo’s interpretation platform lets you manage your schedule—and your income all in one place. And thanks to our web/mobile app, you can accept new assignments no matter where you are. You never have to worry about missing an opportunity.
Want to find out if Boostlingo is right for you? Start your free trial today!