Open API in a virtual interpretation platform allows apps to share data and can be an important selling point when you’re going after prospects with deeply engrained tech stacks. Learn what this software buzzword can do for your business.
Open API, also known as Public API, indicates a publicly available Application Programming Interface. Applications (like the Boostlingo virtual interpretation platform) with an Open API allow developers working on another application (like a hospital’s scheduling system) to create a line of communication that allows the two applications to share information and data.
An easy way to think of this in your daily life is to picture the last time you took your car into the mechanic. Now imagine that rather than just fixing the problem, the mechanic hands you the tools to get the job done. “This is a European car requiring specific wrenches, screws and computer software,” they tell you. For most of us, we’d rather just let the mechanic do his job and keep the tools. When it comes to customization and ease of use in software, we like to have the “mechanics” on both sides of the software using the same tools.
For language service providers using a third-party platform like Boostlingo to provide interpretation services, understanding Open API’s potential is a crucial part of marketing to large enterprises or healthcare systems using their own proprietary software.
How to talk about “ease-of-use” and Open API with potential customers
When we think of ease of use in interpretation, we think of a few things: getting connected with an interpreter, reliable calls, easily accessible data, and the ability to transfer information from the interpretation software to business tools like shared calendars and billing suites.
Getting connected with an interpreter via over-the-phone interpreting (OPI) and video-remote-interpreting (VRI), requires a well running app and a good connection. If everyone in an interpretation session is having an easy time using Boostlingo and experiencing stable connections, then the app itself is working well.
Easily accessible data can be hosted entirely within the Boostlingo platform (or whichever interpretation technology platform you use). When that is the case, all of the reports you generate and the information you need are within that application. When these components are doing what they need to do, we’re experiencing great ease-of-use in that interpretation technology.
Open API is important for the other scenarios we care about for ease-of-use. When interpretation technology is just a small piece of a technology landscape (ie. In hospital systems or in a school system), this small piece of the puzzle needs to be able to communicate with the rest of a prospect’s tech to achieve ease-of-use.
Let’s think of a hospital setting where a patient is being scheduled for outpatient surgery. Without the ability for interpretation technology and patient data apps to speak to each other, a scheduler would have to leave their patient portal application, go into a separate scheduling platform for the interpreter, then transfer any time stamps and patient data back into a separate billing software when it comes time to report to Medicare or another provider.
Open API instead allows patient data from that patient portal to flow into an interpretation platform and schedule an interpreter onsite or virtually for those who request a language other than English. Ease-of-use here means having one workflow from registration to providing interpretation at the appointment to paying for the interpretation services and reporting to third parties like Medicare. As a selling point, this means Open API makes it easier to train administrators and lower the stress of getting a patient in and out of the hospital.
A note on data security with Open API
When dealing with an API it’s crucial that data is secure. You don’t have to understand the ins and outs of securing data that’s being transferred from a customer’s app to through your interpretation platform, but you need to work with your interpretation technology provider to have a plan you can communicate to potential customers.
A written info security plan is especially crucial if you’re aiming to sell to healthcare providers or others requiring extra data security.
Bottom Line on Open API
Open API is a buzzword in software development that can feel detached from the daily experience of potential interpretation customers. But if used correctly, allows your language service company to communicate with a business’s existing software and make administrator’s lives easier.
Whether you are using a white label virtual interpretation platform like Boostlingo or another interpretation platform, make sure to consider Open API as a selling point to grow your business.
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