Are you a language service company who wants to expand and build a clientele for success? It is no secret that the need for translation and interpretation services in the modern world is increasing annually, contributing to the industry’s rapid growth. It may be highly competitive if you’re just starting to provide your services to the public because language service businesses are springing up all over the place, but don’t let that discourage you! Boostlingo is here to give you some pointers to help grow your business efficiently!
You may effectively expand your business if you have a solid marketing strategy in place and undertake thorough research. We will discuss the benefits of SEO for your language-service business in this post. After this, we’ll add more considerations for you to have in mind as you create your SEO plan.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is a type of digital marketing that focuses on designing your company’s website to meet the standards of search engines like Google, Bing, and Yahoo. Using SEO tactics for your language service firm will essentially help your website rank higher on search engine results pages (SERPs), resulting in more eyes on your organization which in turn helps solidify your ranking high.
More eyes on your website means a better possibility of achieving amazing conversion rates and establishing a solid reputation in the language service business. People see formal marketing as a paid ad campaign, yet organic results will have a greater influence on your brand than targeting paid ads for your industry. This method has been employed by numerous businesses across a wide range of industries, with significant results.
It’s crucial to remember that SEO is a long-term strategy. It’s a marketing initiative that costs little money, requires a lot of labor, but will ultimately be very beneficial to your business. When you have a sound SEO plan set up and ready to go, it takes roughly 6 to 12 months to see great results. This may seem like a long time but from a marketing perspective, it’s the strongest form of marketing you can do to help establish your company on a digital scale.
How Can Language Service Providers Benefit from SEO?
You might be wondering, “How might SEO benefit my business?” We have the solution for you. There are about 18,500 Language Service Companies globally, spread over 137 different countries, with a total value of approximately 49.6 billion dollars! It is one of the world’s largest industries today, since interpreters are in greater demand than ever.
If you are a CEO or founder of a language service company, there is one vital thing you must focus on when growing your business and that’s brand awareness. SEO is proven to enhance brand awareness on a digital level. Since most people rely on Google for many things such as food places, law firms, healthcare offices, software products, etc. It’s important to grow your brand the best way possible.
SEO does more than only raise brand awareness; its primary goal is to rank the helpful content that your company website initiates to the public. SEO helps improve your website’s content and deem it reputable for search engine crawlers to delve in and pinpoint what customers need with helpful, current information.
Not only are you providing valuable content to your language service company for the public to indulge in, but you are also establishing yourself as a reputable source for any language service needs.
Overall, The significance of SEO for your company is as follows: With SEO, you have the ability to provide potential consumers with the information they need. SEO increases your exposure and traffic while also strengthening your authority in your industry. Brand loyalty is the result of brand loyalty being the next step after authority.
Who is Boostlingo?
Our platform known as Boostlingo makes interpretation services and assistance more widely available.
The most comprehensive communication technology currently available is our interpretation management platform. Our user-friendly service links you to qualified interpreters at any time, in any language, on any device, so your providers can connect to interpreters right away.
To help Language Service companies of all sizes quickly and effectively scale their interpreting business, the Boostlingo platform was developed. The Boostlingo Unified Platform, the first of its kind, continues to set the bar as the top platform for managing and delivering interpretation throughout the globe.
For more information, contact us today for a free demo or quote!