Sales Strategies & Mission Statements
On August 23rd, 2022, Boostlingo’s CEO, Bryan Forrester, collaborated with Mike Plotkin, VP of Strategic Accounts, and Madie Riley, Director of Communications, on the newest webinar on how to sell virtual interpretation to showcase their unique approaches to market interpreting remotely.
As you are surely aware, the interpreting business is continually rising to new heights, and the industry is continuously changing to match the frequency of evolution. In this piece, we’ll go over some of the most important lessons from the webinar. Many of the factors stated will be highlighted points; if you’d want to listen to the entire webinar, the link is below!
Let’s get started…
Strategize Your Sales Components
We’d like to discuss the strategizing of your sales components. Selling virtual interpretation can be similarly compared to selling any other product. Although, your sales strategy now has a far greater influence than simply having a fantastic salesman. A great salesperson is unquestionably vital but providing them with guidance via your sales plan can help them build something that will provide excellent outcomes in revenue and for your company.
In this section of the webinar, a plethora of components are mentioned within the clip, but the most important factor overall is having a vision and objectives is critical for developing focus. Choosing an industry and determining how to market it to that business. When determining your aspects to sell interpreting, bear in mind that no sales plan is flawless the first time. Maybe, in certain circumstances, but it doesn’t have to be great on the first try.
As you progress through this journey, you and your sales team will be able to develop some of your own unique techniques that may be beneficial to you. Identifying what works best in your sales cycle requires time and effort, especially when an industry like the interpretation industry is constantly evolving. This is where the expression “learn from your mistakes” comes into play.
Creating Mission Statements That Are Relevant to Your Goals
A mission statement, coupled with sales objectives, can do nothing but assist in establishing the vision of who you want to sell to for any business inside an industry. In this regard, developing a mission statement and studying appropriate objectives that you or your competitors are looking for when selling interpreting may have a significant beneficial influence on your selling points when promoting your company’s interpreting services.
Your mission statement should be a representation of what you’re selling and relevant to it. It is critical to undertake thorough industry strategic research throughout this step, which may include elements such as market size, pricing, case studies, and competitors.
Creating a mission statement and objectives allows you to focus on what your firm stands for. This might help to answer inquiries about your company, such as “what is the objective of their interpreting services?” for you to respond and elaborate on what this community or industry means to you.
Picking an industry is similar to what we mentioned before in this post when it comes to aims. You must analyze the unique measures of success in order to determine who truly requires your services. It’s strategic; consider how a healthcare interpreting client would be portrayed in a sales environment different from a client in the legal interpreting industry.
Give Your Sales Team Different Missions
We’ve all heard the phrase “teamwork makes the dream work,” and as trite as it may seem, it’s one of the most truthful statements we’ll hear in our professional lives. Everyone plays a part, especially in sales. Having a sales team does not imply that everyone on the team goes out and sells your product and then something magical happens. It’s a lot more refined than that, and this segment of the webinar delves into that.
According to the webinar’s presentation, the sales team is divided into distinct responsibilities. For example, the Sales Development rep qualifies, the Account Executive closes, and the Account Manager farms. There are many degrees to developing a constant successful sales cycle that can decide great outcomes when selling something on a virtual level.
Remember that the purpose of a salesperson is to make money. Creating a quota and strong incentives for your sales team to bring in income can motivate them. It’s a tactic that has shown to be effective in a variety of situations while also providing moral support to your sales team and its high-performing individuals.
Final Thoughts on Selling More Virtual Interpretation
Of course, the purpose of this essay was to highlight some of the many important things mentioned in the webinar, but we hope it piqued your interest enough to think about these specific sales components when viewing the webinar and/or developing your sales strategy. Boostlingo has expanded considerably in the interpretation sector over the years, and the elements highlighted are only a few of the numerous reasons for the company’s long-term success.
Selling virtual interpretation appears to be a simple operation, comparable to selling other things online, but it is a distinct beast. While it may appear simple, you must make it so. Sales aspects such as planning, employing sales tools and marketing software, and focusing on a solution-based sales process may all help your interpretation company thrive in the sector.
In the video below, you can see excerpts from these portions of the webinar: