Hanesbrands Inc.
Learn how Hanesbrands Inc. runs 5-8 training programs in 5 languages yearly using Boostlingo Events for translation and remote simultaneous interpretation.
After merging, Kito Crosby faced communication challenges with over 4,000 employees across multiple continents, speaking 14+ languages. Traditional town halls and newsletters were inadequate for clear communication. To address this, Kito Crosby adopted Boostlingo Events, which provided real-time translation and interpretation during town halls, ensuring effective communication across their global workforce.
Following the merger, Kito Crosby faced challenges in managing internal communications across its multilingual workforce. With employees in Asia, Europe, and the Americas, conveying important information was difficult, leaving many people disconnected. Traditional methods like virtual town halls and newsletters failed due to language barriers, and automated translation tools struggled with the company’s technical jargon, worsening communication issues.
Kito Crosby adopted Boostlingo Events to bridge communication gaps during town halls. The platform provided real-time interpretation, ensuring employees could engage in their preferred language. Human interpreters delivered accurate translations, even for technical terms, enhancing understanding. Boostlingo seamlessly integrated into Kito Crosby’s communication strategy, greatly improving internal communications and fostering a more inclusive environment for both organizers and participants.
"I feel like we’re removing barriers for people understanding the content and participating. We can’t force everyone to listen to everything, but we can at least do whatever we can to make the information available and accessible"
Implementing Boostlingo Events transformed Kito Crosby’s global town halls, ensuring every employee, regardless of language or location, could participate fully. “The platform has been very easy to use, which was really important to us because we have all these sites that need to bring their people together, set up the projectors, connect to the Internet, and make sure they’ve got Boost Events playing,” said Melissa Ruth, CMO. This shift reduced communication issues, improved engagement, and strengthened team connections post-merger.
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