Case Study:
Great Wolf Lodge

How Great Wolf Lodge keeps Pack Members connected across 20 languages and 23 properties with live AI translation and on-demand interpreting.

Great Wolf Lodge logo

The Wins Felt Organization Wide.

Lodge leaders communicate with Pack Members in 20 languages.

Guests get a more consistent hospitality experience from staff.

Pack Members get easier access to team moments and information.

Watch the Success Story.

“As Pack Members start to get more comfortable with knowing that there are no barriers to reaching out, to getting help, to sharing ideas, that unlocks a lot of really positive things for the business.”

Julian Johnson, Corporate Manager, HR

How They Did It.

Great Wolf Lodge is one of North America’s largest family indoor waterpark brands, with 23 Properties offering lodging, dining, entertainment, and various attractions. Behind those guest experiences is a diverse workforce of 12,000+ “Pack Members” speaking 20+ languages, with roles spanning retail, guest services, food & beverage, and many leadership opportunities.

For Julian Johnson, Corporate Manager, Human Resources, his goal is to help Pack Members feel included and empowered, and to provide the tools necessary to succeed regardless of the language they speak.

The Challenge

Lodge leaders were doing their best to support multilingual communication during town halls and orientations to one-to-one conversations. But across 23 properties, those workarounds were hard and expensive to scale.

Johnson shared their experience sourcing interpreting before, “Contacting an external interpreter at times, while it can be done, there’s a lot of variables within that from a cost perspective to a timing perspective when we need to meet an immediate guest need.”

The Solution

Great Wolf Lodge uses Boostlingo to support a wide range of multilingual worforce communication. This includes event and meetings, as well as one-to-one conversations.

Through a single platform, they run:

“It’s been really, really helpful and really cool to be able to have all of our Pack members, regardless of their language, in the same environment for our town halls,” Julian shares.

The Results

With Boostlingo, Great Wolf Lodge improved engagement and made employee communication more accessible. What began with one-to-one conversations and large town halls expanded into orientations, standups, listening sessions, and HR conversations.

“We are continuing to see turnover rates decrease, while accessibility numbers from our inclusion and belonging survey increase. Our eNPS survey has some of the highest engagement scores we’ve ever seen,” Julian shares.

Advice for Other Workforce Leaders

For other workforce leaders facing similar multilingual communication challenges, Julian’s advice is to think beyond the most obvious use case:

As Pack Members start to get more comfortable with knowing that there are no barriers to reaching out, to getting help, to sharing ideas, that unlocks a lot of really positive things for the business.

Great Wolf Lodge Pack Members meeting at resort
Great Wolf Lodge team members meeting

Ready to See Boostlingo in Action?

Book a demo and experience the same multilingual workforce solution that changed communication at Great Wolf Lodge.

Manufacturing safety orientation

Multilingual Workforce Communication

Whether it’s a 500-person company town hall with four languages or an urgent one-to-one employee conversation, Boostlingo delivers multilingual workforce communication solutions from a single platform.